Schnuck Markets, a leading grocery retailer in the Midwest, partnered with Up After Studios to bring support to their internal team by taking content creation off their overflowing plate. With a busy social team focused on high-level strategy and day-to-day channel management, they needed a partner who could handle the behind-the-scenes details of content creation.

We became an extension of their team, adapting to their internal workflows to deliver consistent, on-brand short-form video, influencer content, and graphic design.

Our goal? Free up their team’s time, while ensuring their content stayed fresh, engaging, and aligned with the Schnucks brand voice.

project overview

the deliverables

+ Produced Reels and TikToks, start to finish.
+ Handled Influencer management for up to 20 creators.
+ Reworked weekly ads into social-first formats.
+ Designed carousel posts and promo graphics that popped.
+ Built a go-to library of evergreen Story templates.
+ Managed audience and creator engagement on TikTok.