Eatwell Market was a health and wellness grocery store owned by Schnuck Markets, designed to bring intentional shopping, local partnerships, and community wellness to the forefront.

From store conception to closure, Up After Studios led social media strategy, content creation, and platform management to grow awareness and community engagement.

project overview

the deliverables

+ Ran full-service social media management from strategy to execution to community engagement.
+ Shot custom photos and videos in-store, bringing Eatwell’s products and events to life.
+ Executed influencer and UGC strategies, handling everything from outreach to approvals.
+ Digital content website updates via WordPress and Okta.
+ Worked alongside internal teams, integrating into their digital systems for smooth, brand-right execution.